Brand Strategy Workshop
Build a brand with a clear direction.
13+ years in brand · 60+ client workshops · EN · DE · ES
Is this for you?
If any of these sound familiar, a workshop is a good place to start.
“We’re launching and our brand doesn’t say what makes us different.”
“Our team describes the company in five different ways.”
“We’ve grown, but our brand hasn’t.”
“We need a clear direction before investing in design.”
What changes for your business
A brand that helps you sell.
Clear positioning isn’t a nice-to-have. It’s what makes customers, investors and your own team understand why you matter.
- Stand out without competing on priceKnow what makes you different and say it with confidence.
- One story your whole team tellsFounders, sales and marketing explain the company the same way.
- A clear direction for your next stepKnow who you are for and where you’re going, before a launch, a funding round or a new market.
- Design done right the first timeA clear brief means fewer feedback rounds and no costly redesigns.
13+ years of building brands.
From small businesses to mid-sized companies. Every brand at Tukuna Studio starts with this process.
Years in brand & design
Projects throughout my career
Client workshops across brand, web & product
Brands I’ve shaped through Tukuna Studio
Two formats
Which one fits you?
Option 1
Brand Clarity Sprint
For when you need clarity fast, with a smaller budget.
- Time with your team
- 2.5–3 h
- one workshop session
- Investment from
- €1,800
- net, plus VAT
One focused session to agree on your positioning, what makes you different and your visual direction. For startups and new companies.
See the SprintOption 2
Brand Deep Dive
For when you need to go deep with your whole team.
- Time with your team
- 2 days
- two full workshop days
- Investment from
- €4,500
- net, plus VAT
Discovery, market analysis and two workshop days to define your brand core, positioning and direction. For established companies.
See the Deep DiveOption 1 · Brand Clarity Sprint
Clarity in one session.
Ideal for startups and new companies preparing a launch, a pitch or their first brand. Quick, focused and budget-friendly.
How it works
- BeforeQuestionnaire & reviewA short questionnaire about your company, audience and goals. I review your brand and your main competitors.
- During · 2.5–3 hoursOne facilitated sessionI guide your team through exercises, so every voice is heard and decisions get made.
- AfterBrand Direction BriefYou receive your Brand Direction Brief with clear next steps.
Brand Clarity Sprint
For startups & new companies
- Time with your team
- 2.5–3 hours
- one workshop session
- Investment
- from €1,800
- net, plus VAT
What you get
Brand Direction Brief
2 pages your team can use right away and share with your designers.
- Who you are for and the problem you solve
- Your positioning statement
- What makes you different: USP and key differentiators
- Brand personality in three words
- Visual direction: mood, colour and type references
- Your next three priorities
Option 2 · Brand Deep Dive
Two days to go deep.
Ideal for established companies redefining their direction, entering new markets or aligning a bigger team. From your business to your brand, in four stages.
- 01Understand the businessYour model, goals and team: what you do, for whom and where you want to go.
- 02Map the marketYour competitors and how they present themselves, so we see where you can stand out.
- 03Find your positionYour positioning and USP: what makes you different and what you want to be known for.
- 04Define the visual directionThe visual direction that fits your positioning, so strategy turns into a brand people can see.
What you get
Brand Strategy Book
Around 7 pages, one topic per page: the reference your team and designers will work from.
- Context, goals and market: how competitors present themselves
- Priority audiences and what they need
- Brand core: purpose, vision and values
- Positioning, value proposition and USP
- Personality, tone of voice and key messages
- Visual direction, ready for a design brief
- Priorities and roadmap
Brand Deep Dive
For established companies & complex challenges
- Time with your team
- 2 days
- two full workshop days
- Investment
- from €4,500
- net, plus VAT
What’s included
- In-depth discovery: interviews with key people and a review of your materials
- Market and competitor analysis: how others present themselves
- Two facilitated workshop days: positioning, USP and visual direction
- Brand Strategy Book (around 7 pages): in-depth strategy, messaging and visual direction
After the workshop
Ready to bring it to life?
Your strategy becomes the design brief. Tukuna Studio, my design studio, can design your brand, website or product, with me as Creative Director.
What teams say
Workshops that change how teams see their brand.
With every workshop, we had to reflect deeply on what we stand for as a brand and in the process, even learned more about our own company.
Harry CruzFounder & CTO, Rhesis AI She listened to, and heard, all of us. She was always on time, and always produced amazing work.
Nic MorrisonProduct Design Engineer, LaceWing Tech Gaby acted above and beyond during our workshop sessions, helping us really discover and communicate our core business principles and offerings.
Aaron BoydFounder, Atalma
Let’s align your team around one direction.
Tell me about your team and your challenge. We’ll find the right format together.
Questions
Short, high-quality documents your team will actually use. The Sprint includes a 2-page Brand Direction Brief: positioning, differentiation and visual direction. The Deep Dive includes a Brand Strategy Book of around 7 pages, one topic per page, from market and audience to messaging and visual direction.