Gaby Corral, home
hola · hi · hallo

Hi, I’m Gaby.

Creative Director. Brand Strategist. Entrepreneur. Always curious.

I help people turn complex ideas into clear, meaningful brands. Based in Berlin, with 13+ years of experience.

Portrait of Gaby Corral smiling in front of a lilac background

How I think

I believe the right questions can change everything.

I enjoy looking at a challenge from different perspectives, connecting the creative and business sides and helping people see possibilities they hadn’t considered.

Gaby facilitating a workshop with a team around a large table
  1. 01

    I ask before I design.

    Understanding the real challenge comes first.

  2. 02

    I connect creativity with business.

    Good ideas should inspire, but also make sense.

  3. 03

    I make the complex feel simple.

    I love turning abstract ideas into something people can understand and use.

  4. 04

    I love working together.

    Listening, exploring and making decisions together is where many of the best ideas begin.

My journey

More than making things look good.

“Why do people choose one brand over another?”

That question took me from graphic design to creative direction, strategy and entrepreneurship.

  1. Gaby as a design student in Ecuador, holding one of her poster designs01 · Ecuador

    Graphic design

    Where I fell in love with design.

  2. Whiteboard with concept sketches during Gaby’s Creative Direction studies in Pforzheim02 · Pforzheim, Germany

    Creative Direction

    Where I learned to think beyond the visual.

  3. Gaby giving a talk at betahaus in Berlin03 · Berlin

    Tukuna & beyond

    Where strategy, design and business came together.

Experience in numbers

What 13+ years look like.

  • 400+

    Projects across strategy and design throughout my career

    • Brand identity
    • UX/UI
    • Digital products

  • 60+

    Client workshops across brand, website and digital product projects

    • Brand strategy
    • Websites
    • Digital products

  • 800+

    Participants reached through talks and workshops

    • Founders
    • Teams
    • Students

  • 20+

    Talks & learning workshops for founders, institutions and communities

    • Startup programmes
    • Universities
    • Communities

  • 18+

    Consulting & mentoring sessions supporting entrepreneurs and startup teams

    • Entrepreneurs
    • Startup teams

Education

A foundation in design. A mindset shaped by business.

  • ★ Best Graduate in Graphic Design.

    Graphic Design

    Universidad del Azuay · Ecuador

    My foundation in visual communication, brand identity and design practice.

  • ★ Graduated with Honors.

    MA Creative Direction

    Pforzheim University · Germany · 2015–2017

    Advanced studies in Creative Direction, bringing together design, strategic thinking and creative leadership.

  • ★ Best Branding PortfolioBehance Portfolio Review Quito
  • ★ Selected for BID20Quixote & Melitta Coffee Talk

Professional journey

From visual design to creative leadership.

  1. Since 2021

    Founder & Creative Director

    Tukuna Studio · Berlin · A strategic design studio for startups and growing companies across Europe.

    • Brand strategy
    • Brand identity
    • Websites
    • UX/UI
    • Creative direction

  2. Ongoing

    Consultant, Facilitator & Speaker

    Gaby Corral · Berlin · Consulting, workshops and interactive talks for founders, teams and programmes.

    • Consulting
    • Workshops
    • Talks
    • Mentoring

  3. Since 2012

    Entrepreneur & Designer

    Independent ventures · From Ki, my first product brand, to new ideas like Tentakle.

Curious about the projects? See selected work

Gaby helped us every step of the way, from asking the right questions, probing, going deeper, and proposing concrete design ideas.
Harry CruzFounder & CTO, Rhesis AI

Life outside the studio
I love to…

  • Homemade chocolate cake with strawberries
    …bake, hoping to cook like my grandma one day
  • A layered matcha drink in a bright blue Berlin café
    …find creative cafés in Berlin
  • Gaby carrying her laughing son on her shoulders
    …play with my little one
  • Gaby and her partner in a colourful light installation
    …spot creative places in Berlin
  • Gaby smiling behind a giant leaf in the rainforest
    …explore nature, especially the Amazon
  • Gaby on a wooden canopy walkway in the forest
    …travel and discover new places

I also share what I know

BHT Startup Hub · K.I.E.Z. / AI NATION · MotionLab.Berlin · betahaus · Frauenalia · Universities in Ecuador

Interactive talksWorkshops

What I’m building

Businesses and projects I’ve started.

  • Since 2021

    Tukuna Studio

    My strategic design studio, where we connect business thinking, design and technology.

  • Validating

    Tentakle

    An upcoming venture focused on helping small businesses build a better digital presence.

  • Learning

    Tukuna University

    An initiative to share practical knowledge about design, creativity and technology.

  • Since 2012

    Ki

    My first business and the beginning of my entrepreneurial journey.

See all projects & ventures
Gaby Corral

Good things often start with a conversation.

Whether you’re building something new, looking for a creative perspective or simply want to connect, I’d love to hear from you.

Let’s connectExplore ways to work together

Based in Berlin · EN · DE · ES · Online or in person