Ideas I’ve built. Ideas I’m still exploring.

Ki started with my love for illustration and creating things people could use in everyday life.

I developed original illustrations and patterns inspired by nature, bringing them into physical products such as pouches, bags and accessories.

It was my first experience taking something from an idea to a real product and brand. From design and production to exploring what people liked, Ki taught me a lot about creativity, entrepreneurship and everything that happens beyond the design process.

It’s a project very close to my heart, and one I continue to imagine new possibilities for.

For my Master’s thesis, I explored how design and creativity could empower communities to address local challenges.

Inspired by the aftermath of Ecuador’s 2016 earthquake, I developed a participatory design concept using co-creation, collaborative workshops and creative tools adapted to the community of Tabuga.

The project reflects something I still believe today: good design begins with understanding people and creating space for their ideas.

The challenge: help local visitors see Cajas, a UNESCO biosphere reserve, as a place that gives them clean water, fresh air and incredible biodiversity, and inspire respect on every visit.

The idea: instead of just another campaign, a line of souvenirs sold in shops around Cuenca. Each design is inspired by an icon of the park, like the masked trogon or the grey-breasted mountain toucan. The packaging tells the story of each animal and links to more information through a QR code.

Around it: an educational campaign with advertising, packaging, a stand, teasers, billboards and video.

My role: research, concept, visual and product design. Tested with students, with positive results.

It taught me about positioning and how design can change perception.